The marketing world of 2018 is a world of constant talk of personal brands and stories. With the ability to broadcast as an individual anything you desire, the ability to capture an audience requires you provide an authentic and entertaining look at the brand, the people behind the brand, and the impact that a brand has. In essence, the way you act on camera, in podcasts, and in pictures are the way you develop the influence needed to sell products and services to the world. Welcome to the Reality TV marketing of the evolving social world.
1. You can be a star if you want to be.
This is the hardest rule. You must desire the need to be the star in your life, focus on what you are, and how you convey that. Of course, there is a lot of hard work, but none of it will mean anything if you cannot accept and be a star.
2. Have a clear vision of your mission.
Once you have decided that being a powerful personal brand is important, you need a clear and steady vision of what you want to accomplish. The more detail the better, as it will allow you to see and describe your vision. With that, you can show the mission or actions that emerge from the vision.
3. Choose your Broadcast Platform
The platform or platforms you choose will reflect your passion and talent. Youtube and Vimeo represent great videooutlets. Facebook Live offers a basic on-the-scenes reporting ability. Twitter is a conversation-starter. Instagram is a hot storytelling social network that provides value through images. Podcasting has many outlets today, as does blogging. You need only choose the style of broadcasting of your vision, and begin to operate on those platforms.
4. Share your vision on a daily basis.
Here on any platform you choose, and as many platforms as you choose, you need to create a piece of content that focuses on conveying your mission. Then keep doing it on a daily basis, finding different ways to communicate, and providing value to your audience/market. Doing it from daily experiences, and documenting your life, instead of creating stories about it works far better. This is the reality show aspect.
5. Find Co-Stars, Supporting Players, and Guest Collaboration
When creating your visionary content, you can grow by sharing space with co-stars, who have their own talents. You can have friends, family and coworkers act as supporting roles. Then look for other people, stars in their own right, to work with and create content that can appeal to both audiences. Podcasting is especially useful for this.
6. Share and Share Again
Sharing your information through social media is a given. That is only the first step. Find ways to reference your posts and content, even days or weeks afterward. When a blog mentions a subject you covered, offer a comment with a link back to source. When you do a video about an event, reference previous times you covered it. In every way be willing to share Sharing is caring, and it’s the path to recognition in our Reality TV marketing world.
7. Don’t Cancel Your Show Early
“Everyone overestimates what they can do in a year, underestimates what they do in a decade” – Anthony Robbins
This is a grind at times, but daily accomplishments build monthly goals ad yearly success. It may take years to gain true recognition, so giving up in a few days or few weeks is a way to work against your desires. If you want to be a Star, then you need to work daily, plan monthly, and succeed annually. Before you know it, you will see the results and they will call you a overnight success.
These seven steps are the beginning to creating a marketing program in the new Reality TV style marketing.
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